Find Out How Your Team Actually Handles Leads

You're spending thousands on leads every month. Do you know what happens when those leads reach your BDC? Not what your team tells you happens — what actually happens. Mystery shopping removes the guesswork and gives you an honest, unfiltered look at how your dealership handles phone calls and internet leads.

Dealer Intelligence Group provides BDC coaching and mystery shopping for automotive dealerships across the Southeast. We don't just identify where the process breaks down — we coach your team through fixing it, month after month, with ongoing accountability. Full consulting and coaching services live at dealerintel.group/services.

We conduct anonymous phone and internet inquiries to your dealership, posing as real customers with real buying scenarios. We evaluate how your BDC and sales team handles the interaction — response time, tone, qualifying questions, appointment-setting technique, follow-up process, and overall professionalism. The results are compiled into detailed reports that show you exactly where your team is strong and where deals are leaking out of the process.

But the report is just the starting point. We follow it up with coaching sessions focused on the specific gaps we found. This isn't a one-time audit — it's an ongoing cycle of shop, identify, coach, and re-shop to measure improvement.

Try a Real Scenario