Trusted by 5 New Car Franchise Groups Across the Southeast

Your Reps Are Losing Deals at Every Stage of the Sale.

Most of the losses happen in moments your team has never practiced for.

No signup required to try it

• The rep who hears "I need to think about it" and hands over a card.
• The showroom up who spent an hour and walked without a number.
• The new hire who's been on the floor three months and still isn't ready for a tough customer.
• You've trained for weeks. No one's getting better.

This is different. No lecture, no slides — just real practice against an AI customer that pushes back.

See It In Action

Experience the Training Before You Decide

Click below, play the rep, and let the AI play the customer. You'll feel the difference in about 3 minutes.

What Your Team Will Practice

58 Scenarios. Every Stage of the Sale.

Most training covers the phone. This covers the whole store.

• Phone & Internet Leads

  Appointment setting, follow-up, and overcoming "I'm just looking."

• Showroom Floor

  Meet and greet, needs assessment, walk-around, and trial close.

• EV Sales

  Range anxiety, charging objections, comparing EV to gas, and cost of ownership.

• DISC Profiling

  Reading a customer's personality type and adapting your approach in real time.

• Data Mining

  Re-engaging lease returns, equity mining, and service-to-sales conversations.

• Objections & Closing

  "Let me think about it," "your price is too high," "I need to talk to my spouse."

• Lease Scenarios

  Lease returns, payment objections, lease-vs-buy, and pull-ahead opportunities.

Already in Stores Across the Southeast

5 New Car Franchise Groups

Their managers made the same call you're weighing — and it's already showing up in their deals.

• 15–25% more gross per deal
• 20–30% higher close rates
• 40–50% faster new-hire ramp

You Like It. Here's How to Make It Happen.

Better greetings, sharper conversations, stronger closes — that's the highest ROI you can invest in.

• Getting Buy-In

  Don't pitch it as training. Pull up a scenario in your next meeting and run it yourself — when the team sees your score, they'll want to beat it.

• You're Not Doing This Alone

  Every week your team joins a live 30-minute group call — one topic, real coaching from people who've worked dealership floors.

• Track Everything

  See who's practicing, which scenarios they run, scores over time, and where the breakdowns are — without sitting in on a hundred calls.

Simple Pricing — Every Plan Includes Weekly Live Coaching

• Sales Team Plan

  $695/month — up to 8 users

• Store Performance Plan

  $995/month — up to 20 users Most popular — adds manager visibility across the store.

• Enterprise / Dealer Group

  Custom pricing — unlimited users, multi-rooftop

Every plan includes a weekly 30-minute live group coaching call at no extra cost.

For Dealers Who Know the Problem Isn't the Customers

This Is For

• Dealers and GMs who know execution is where deals are lost
• Managers who need every rep sharp, not just the top two
• Stores adding EV inventory their reps can't sell yet
• BDC and floor teams that need new hires ready in days

This Is Not For

• Stores looking for a magic script that closes itself
• Managers who want to check a box without measuring results
• Teams unwilling to practice before facing a customer
• Operations that don't track close rate, show rate, or gross

Free Scorecard

Not Sure Where Your Store Stands?

Take the Close Rate Audit — 7 minutes, 18 questions across every stage of the sale. Get your score instantly and see the two stages where your store is quietly leaking deals.

Frequently Asked Questions

What is Dealer Intel Academy, and how does it work?

Dealer Intel Academy is an AI-powered sales training platform built specifically for automotive dealerships. Your team practices real sales scenarios — phone calls, showroom conversations, EV objections, data mining outreach, and DISC-based customer profiling — with an AI that plays the customer, and it doesn't go easy. It pushes back, raises real objections, and reacts the way actual customers do. After each scenario you get a detailed breakdown of what landed, what missed, and what to do differently — immediate feedback without a manager having to be in the room. It's the closest thing to live practice without putting a real customer at risk.

Who is Dealer Intel Academy for, and which roles benefit most?

It's built for franchise dealership GMs, GSMs, BDC managers, and dealer principals who want every rep converting at every stage — phone, showroom floor, EV, and closing — not just the top two performers. BDC and internet sales reps sharpen phone and follow-up skills; showroom salespeople practice the meet-and-greet, walk-around, and close; new hires ramp in days instead of months; and managers get visibility to coach the whole team. GMs, GSMs, and dealer principals use the dashboard to see exactly where deals are slipping. It is not for independent lots, buy-here-pay-here operations, or teams unwilling to practice.

What scenarios can teams practice — and does it cover both my BDC and my floor team?

There are 58 scenarios across 7 categories: phone and internet leads, showroom floor selling, EV objections, DISC personality profiling, data mining and service-to-sales conversations, objections and closing, and lease scenarios. That covers the whole store — phone and internet leads for your BDC, plus showroom floor, EV, DISC profiling, data mining, objections, and closing for your sales team. Each scenario uses a realistic customer profile that pushes back and adapts to the rep's approach, and managers can track each group's progress separately from the same dashboard.

How is this different from traditional sales training, or vendor training from my OEM or CRM provider?

Traditional, OEM, and CRM training tells reps what to do — usually through lectures, videos, or slides — then leaves them to apply it live on real customers. Dealer Intel Academy makes them do it first: reps run real conversations against an AI customer that pushes back, in a consequence-free environment, and get scored feedback before they ever risk a real up. There's no role-play with a coworker who won't push back. It complements vendor training rather than replacing it — so when reps hit that moment on the floor, they've already been there.

Does this work for EV sales?

Yes. EV sales is one of the 7 scenario categories. Reps practice handling range anxiety, charging objections, comparing EV to gas vehicles, and total cost of ownership — the exact questions franchise teams struggle with as EV inventory grows. It's a gap most dealerships don't have a good answer for, and it's built into the platform.

How quickly can my team get started?

Same day. You can try two scenarios immediately with no signup or credit card. There's no setup, no IT involvement, and no onboarding call required before your team can start running scenarios — you can have your entire team in the platform before end of week.

What if my reps won't use it?

Pull up a scenario in your next team meeting and run it yourself. When your reps see your score, they'll want to beat it — competitive instinct does the work for you. Sessions are 5 to 7 minutes on any device with nothing to download, and managers can track who's practicing and who isn't.

Can I track my team's progress?

Yes. The dashboard shows who's practicing, which scenarios they're running, their scores over time, and where the consistent breakdowns are. You'll know exactly which rep needs work on EV objections and which one struggles with the close — without sitting in on a hundred calls.

What does Dealer Intel Academy cost?

There are three plans. The Sales Team plan is $695/month for up to 8 users. The Store Performance plan is $995/month for up to 20 users and adds manager visibility across the store — it's the most popular choice. For dealer groups with multiple rooftops, Enterprise is custom-priced with unlimited users. Every plan includes a weekly 30-minute live group coaching call at no extra cost.

Your Competitors' Reps Are Practicing. Are Yours?

Five franchise dealer groups in the Southeast already have their teams in the platform. Their reps are handling the hard conversations better. Their managers didn't have to be in every room to make it happen.

Getting started takes less time than your next manager meeting.